Senior PPC Marketing Specialist

2 days ago

Iloilo City, Western Visayas, Philippines beBeeMarketing Full time ₱700,000 - ₱1,000,000
Senior PPC Marketing Specialist

We are seeking an experienced Senior PPC Marketing Specialist to lead and optimize our paid media campaigns. In this role, you will manage multi-channel paid search campaigns, drive automation, and use AI tools to maximize marketing efficiency and return on investment (ROI).

Key Responsibilities:
  • Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  • Testing ad copy, targeting, and bidding strategies; adjust campaigns to improve ROI, CPC, and CPA.
  • Developing and implementing strategies for budget allocation and bid management.
  • Setting up and testing campaigns on emerging advertising platforms.
  • Streamlining marketing and sales processes using AI tools.
  • Automating data enrichment, lead qualification, and distribution to improve response times.
  • Using tools like Google Analytics and SEMrush to track performance and generate actionable insights.
Requirements:
  • 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Experience with lead generation, conversion rate optimization, and budget management.
  • Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
  • Familiarity with CRM tools, marketing automation software, and workflow automation.
What We Offer:
  • A dynamic and innovative work environment.
  • The opportunity to work with a passionate team.
  • Continuous improvement and growth opportunities.
About This Role:
  • This is a mid-senior level position.
  • The role is full-time.
  • The job function is marketing and sales.
  • The industry is IT services and IT consulting.

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