Strategic Lead Generation Expert

5 hours ago

Baguio City, Cordillera, Philippines beBeeDemand Full time $80,000 - $120,000

Global Lead Generation Strategy Manager

Job Overview

This role will be responsible for the global supply-side lead generation strategy, working closely with the VP of Supply.

  • Define KPIs and performance targets in collaboration with the VP of Supply.
  • Develop a strategic roadmap for scalable and sustainable lead generation growth.

We are seeking a candidate with experience in lead generation, partnerships, or business development, preferably in nonprofit, social impact, or international organizations.

Key Responsibilities

The successful candidate will:

  • Partner with the VP of Supply to define KPIs, set performance targets, and lead the development of a strategic roadmap for scalable and sustainable lead generation growth.
  • Own and execute the global supply-side lead generation strategy with a focus on mission-aligned nonprofits and social impact organizations.
  • Design and maintain scalable, automated systems for lead sourcing, qualification, and conversion, ensuring end-to-end data integrity and global compliance.
  • Leverage CRM platforms, AI tools, and automation solutions to streamline workflows, reduce manual effort, and improve targeting efficiency.
  • Oversee and execute the vetting process to ensure prospective partners are legitimate, compliant with global standards, and fraud-free.
  • Develop standardized vetting frameworks and continuously improve them in response to regulatory and market changes.
  • Lead data-driven decision-making by developing performance dashboards, conducting root-cause analysis of pipeline metrics, and delivering actionable insights to improve conversion rates and team efficiency.
  • Perform hands-on lead generation activities, including research, outreach, and pipeline management as needed.
  • Oversee the global supply lead generation team and as-needed based contractors, providing mentorship and upskilling team members in best practices for lead generation and compliance.
Requirements

To be considered for this role, you should have:

  • 5+ years of experience in lead generation, partnerships, or business development, preferably in nonprofit, social impact, or international organizations.
  • Strong experience using HubSpot and other CRM or lead management tools.
  • Proven ability to manage and optimize tech-enabled systems for tracking and automation.
  • Excellent analytical skills, with a data-driven mindset to optimize workflows.
  • Ability to manage teams, including full-time staff and contractors, effectively.
  • Self-starter with a problem-solving mentality and a hands-on approach to execution.
  • Experience working in a fast-paced startup environment.
  • Passion for our mission and the desire to make an impact in the world through technology.

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