
Digital Marketing Campaign Coordinator
2 days ago
About the Role
The role of a Digital Marketing Operations Assistant is to assist in the implementation and management of digital marketing campaigns. This includes publishing and updating website and blog content, executing on-page SEO basics, coordinating content calendars, connecting and managing HubSpot, building and maintaining automations and integrations via Zapier, ensuring data accuracy, running and maintaining SEO/keyword and performance reporting in SEMrush, publishing workflows, producing/update dashboards in Looker Studio and Google Analytics, monitoring key metrics, flagging anomalies, sharing insights with the team, updating and maintaining campaign details, assets, and tracking links, coordinating tasks and timelines in Asana, communicating updates via Slack, supporting documentation and SOPs in Confluence, creating Loom video tutorials, and maintaining clear, current documentation of workflows, integrations, and reporting cadences.
Key Responsibilities:
- Publish and update website and blog content
- Execute on-page SEO basics (titles, meta, internal links)
- Coordinate content calendars and updates through Asana
- Connect and manage HubSpot and support basic CRM workflows
- Build and maintain automations and integrations via Zapier
- Ensure data accuracy, field mapping, and list/segment maintenance
- Run and maintain SEO/keyword and performance reporting in SEMrush
- Publish workflows when applicable and produce/update dashboards in Looker Studio and Google Analytics
- Monitor key metrics, flag anomalies, and share insights with the team
- Update and maintain campaign details, assets, and tracking links
- Coordinate tasks and timelines in Asana and communicate updates via Slack
- Support documentation and SOPs in Confluence
- Create Loom video tutorials and process walk-throughs
- Maintain clear, current documentation of workflows, integrations, and reporting cadences
Requirements:
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