Digital Marketing Strategist

4 days ago


Pasig, National Capital Region, Philippines ASUS Full time

ASUS, a leading technology company, seeks a highly skilled Digital Marketing Specialist to join our team in Pasig, National Capital Region.

Digital Marketing Specialist

This role involves planning and executing cutting-edge marketing campaigns for ASUS, ensuring alignment with overall business objectives. The ideal candidate will have a strong background in digital marketing, preferably within an agency environment.

Key Responsibilities:

  1. Campaign Planning & Execution: Develop and implement comprehensive digital marketing campaigns for ASUS.
  2. Content Strategy: Oversee content planning and development, including plotting and publishing content calendars to engage target audiences.
  3. Digital Media Buying: Lead the planning, strategy, and execution of digital media buying across platforms like Business Manager and Google AdWords.
  4. Target Audience Analysis: Identify and classify target audience groups to enhance campaign effectiveness.
  5. A/B Testing: Conduct A/B testing on creative assets, targeting strategies, and campaign objectives to optimize performance.
  6. Website Content Management: Strategize and execute compelling content for the ASUS website, focusing on keyword planning, Google ranking, and overall SEO performance.
  7. E-Commerce Content Management: Manage content across ASUS's e-commerce platforms, Google My Business, and all social media channels to boost visibility and engagement.
  8. Budget Management: Oversee budget allocations, ensuring media resources are maximized efficiently and waste is minimized.
  9. Vendor Compliance: Ensure full compliance with vendor fund guidelines, executing campaigns with 100% adherence to standards.
  10. Performance Reporting: Analyze and report on social media platform performance (weekly, monthly, quarterly), website performance, and web search index metrics using Google Analytics.
  11. Omni-Channel Performance Monitoring: Monitor and optimize platform connectivity and overall campaign performance across various channels.

What You Bring:

  1. Bachelor's or Master's degree in Marketing, Mass Communication, or a related field.
  2. Minimum of 3-5 years of experience in digital marketing, preferably within an agency environment.
  3. Proven expertise in leading and managing SEO/SEM initiatives, paid social media campaigns, direct email marketing, and online community management.
  4. Advanced experience with media buying on platforms such as Facebook Ad Manager and Google AdWords.
  5. Familiarity with e-commerce project management and a strong understanding of the marketplace dynamics.
  6. A genuine passion for new technologies and gadgets; B2B experience is a plus.
  7. Must be willing to work onsite in Ortigas, Pasig City.


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