Digital Marketing Strategist
4 days ago
About the Role:
">We are seeking a skilled Digital Marketing Strategist to join our team at JOB MATCHMAKER. As a Performance Marketing Specialist, you will develop and execute comprehensive digital marketing strategies aligned with business goals and target audience demographics.
">Key Responsibilities:
">Campaign Strategy Development: Collaborate with cross-functional teams to ensure campaign alignment with overall marketing objectives and leverage various digital channels such as search engines, social media platforms, display advertising, and email marketing to increase brand awareness and generate leads.
">Campaign Execution: Execute digital marketing campaigns across various channels, including PPC (Pay-Per-Click), CPAS (Lazada, Shopee, Zalora), Meta advertising, display advertising, and email marketing. Coordinate with creative teams to develop compelling ad creatives and landing pages.
">Performance Analysis: Monitor and analyze campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other KPIs using analytics tools like Google Analytics, Meta Business Suite, and Marketplace Sponsored Solutions.
">A/B Testing and Optimization: Conduct A/B tests on ad creatives, landing pages, targeting parameters, and other campaign elements to optimize performance. Implement iterative improvements based on data-driven insights to increase campaign effectiveness and ROI.
">Budget Management: Manage digital marketing budgets effectively, allocating resources across channels and campaigns to maximize results within budget constraints. Monitor spending and adjust allocations based on performance and strategic priorities.
">Audience Targeting and Segmentation: Utilize audience targeting tools and segmentation strategies to reach specific audience segments with personalized messaging and offers. Continuously refine audience targeting based on performance data and audience insights.
">Industry Trends: Stay abreast of the latest developments and trends in digital marketing, including new advertising platforms, technologies, and best practices. Leverage industry insights to innovate and optimize campaign strategies.
">Reporting and Communication: Prepare regular reports and presentations on campaign performance, highlighting key metrics, insights, and recommendations for optimization. Communicate effectively with stakeholders to provide updates, gather feedback, and align on strategic priorities.
Requirements:
">Bachelor's degree in Marketing, Advertising, Business, or a related field.
">Proven experience in digital marketing, focusing on performance marketing and campaign management.
">Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
">Strong analytical skills with the ability to interpret data and draw actionable insights.
">Experience with A/B testing methodologies and optimization techniques.
">Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
">Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement.
">Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus.
About JOB MATCHMAKER:
">JOB MATCHMAKER is a dynamic company dedicated to helping businesses find the perfect fit for their needs. We pride ourselves on our commitment to excellence and customer satisfaction.
">-
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