Digital Content Strategist

2 weeks ago


Pasig, National Capital Region, Philippines KDCI Full time
Job Title:

Digital Content Strategist

Job Description:

KDCI Outsourcing is a leading provider of e-commerce services. We are seeking a highly skilled digital content strategist to join our team. As a digital content strategist, you will be responsible for developing and implementing a comprehensive content strategy that drives qualified traffic to our properties.

Key Responsibilities:
  1. Design and execute a content plan that includes blog posts, whitepapers, ebooks, webinars, email, social media, and other lead generation tactics.

  2. Implement conversion optimization techniques to convert site traffic into leads.

  3. Gather contact information, firmographic data, and other relevant data points on prospects using data mining tools and thorough research.

  4. Create helpful content aligned with the target audience's needs and interests.

  5. Evaluate ideas and determine which ones are worthy of further investment.

  6. Collaborate with internal and external resources to contribute to content development.

  7. Identify content gaps and monitor competitors' content to stay ahead in the market.

  8. Maintain quality assurance by monitoring the team's progress and making necessary adjustments.

  9. Work closely with the marketing team to refine the lead generation and client acquisition process continuously.

Requirements:
  1. Bachelor's degree in Marketing, Business, or a related field.

  2. Experience managing a team related to this role and quality analysis.

  3. Previous experience in a similar B2B marketing role is an asset.

  4. Excellent communication skills, both written and oral, in English and Filipino.

  5. Strong understanding of current online marketing concepts, SEO strategies, and best practices.

  6. Expertise in web analytics tools such as Google Analytics.

  7. Highly creative and innovative individual.

  8. Willingness to work in Ortigas Center, Pasig City.



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