Marketing Insights Specialist

6 days ago


Cebu City, Central Visayas, Philippines CallTek Full time
Job Overview:

As a Marketing Insights Specialist at CallTek, you will be responsible for analyzing market trends, consumer behavior, and competitive landscape to inform strategic marketing initiatives.

About the Role:
  • You will utilize data-driven insights to optimize marketing campaigns, enhance customer acquisition and retention strategies, and contribute to overall business growth.
  • Analyze consumer demographics, preferences, and purchasing behavior to inform marketing strategies.
  • Track competitors' activities and market share, providing insights to maintain a competitive edge.
  • A/B testing of creative elements, messaging, and targeting to improve campaign effectiveness.
Responsibilities:
  1. Forecasting and budgeting processes based on historical data and market trends.
  2. Contribute to the development of marketing strategies and tactical plans aligned with business objectives.
  3. Develop data-driven strategies and recommendations by collaborating with cross-functional teams.
Requirements:
  1. Bachelor's degree in Marketing, Business Administration, Statistics, or a related field (Master's preferred).
  2. Proven experience in marketing analysis, data interpretation, and reporting.
  3. Experience in digital marketing platforms (e.g., Google Analytics, Adobe Analytics) is a plus.
  4. Strategic thinker with a proactive and problem-solving mindset.


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