Brand Strategist

5 days ago


Quezon City, National Capital Region, Philippines GoTyme Bank Corporation Full time

GoTyme Bank Corporation is a pioneering digital bank that aims to revolutionize the financial services industry in the Philippines.

About the Company

We are a joint venture between the Gokongwei Group and Tyme, a Singapore-headquartered digital banking group. Our vision is to democratize financial services and bring next-level banking to the Filipino people.

The Role

We are seeking a talented Brand Lead to join our marketing team. As a key member of our team, you will be responsible for developing and executing strategic marketing initiatives that elevate the GoTyme brand across all channels.

Main Responsibilities:

  1. Lead the development and execution of innovative marketing strategies to launch and grow GoTyme's product offerings.
  2. Collaborate with cross-functional teams to deliver data-driven, results-oriented campaigns that strengthen brand awareness and customer engagement.
  3. Analyze market research and track campaign performance to optimize strategies and ensure effectiveness.
  4. Monitor trends and competitor activities to adjust positioning and drive GoTyme's competitive advantage.

About You:

  • You have a Bachelor's or Master's degree in Marketing, Business, or a related field.
  • You have at least 4 years of experience in brand or marketing management, preferably in fintech, tech, or consumer services (B2C).
  • You have a strong understanding of digital marketing, social media, and brand awareness & engagement strategies.
  • You have proven project management skills with an ability to lead complex initiatives from inception to completion.
  • You have strong communication skills with the ability to craft compelling narratives for diverse audiences.
  • You are highly adaptable and able to thrive in a fast-moving, tech-driven environment.
What We Offer:

As a member of our marketing team, you will have the opportunity to work on exciting projects, collaborate with talented individuals, and contribute to the growth and success of GoTyme Bank Corporation.

We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.


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