Marketing Strategy Specialist

3 days ago

Quezon City, National Capital Region, Philippines Blaseek Full time

Job Summary

We are seeking a skilled Retail Marketing Executive to oversee the planning, execution, and maintenance of in-store marketing materials. This role involves collaborating with internal teams, suppliers, and external agencies to ensure visually compelling and brand-aligned marketing materials that enhance customer engagement and drive sales.

Key Responsibilities:

  • Develop and execute in-store marketing plans aligned with key campaigns.
  • Collaborate with cross-functional teams to enhance customer engagement through retail merchandising.
  • Manage the design, production, and deployment of in-store marketing materials, including signage and displays.
  • Coordinate with suppliers to ensure timely delivery and maintain inventory of marketing materials.
  • Conduct regular audits to ensure compliance with brand standards and company policies.
  • Analyze the effectiveness of in-store campaigns and provide insights for improvement.
  • Train frontliners on proper installation and maintenance of marketing materials.
  • Oversee the budget for in-store marketing activities, ensuring cost efficiency.
  • Monitor industry trends and competitor activities to optimize marketing strategies.

Key Performance Indicators:

  • Successful execution of in-store marketing plans with positive feedback from stakeholders.
  • Achieve on-time, in-full (OTIF) delivery of marketing materials while maintaining strong collaboration with internal teams.
  • Maintain optimal inventory levels and ensure timely distribution of materials.
  • Ensure a 95%+ compliance rate with brand standards.
  • Drive increased campaign ROI, sales, and foot traffic through effective in-store marketing.
  • Improve customer satisfaction with store displays and merchandising strategies.
  • Stay within budget while enhancing cost-efficiency metrics.

Qualifications:

  • Bachelor's degree in Marketing, Sales, or a related field.
  • At least 2 years of experience in retail marketing, visual merchandising, or a similar role.
  • Proficiency in marketing software and tools.
  • Strong time management skills with attention to detail and accuracy.
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams.
  • Creative thinker with strong problem-solving abilities.

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