Marketing Communications Specialist
3 days ago
**Marketing Communications Specialist Job Description**
We are seeking a skilled Marketing Communications Specialist to join our team at Marivent Hotels and Resorts Inc. The ideal candidate will be responsible for developing and implementing social media strategies that promote hotel offerings, events, and promotions, while fostering a positive online community and driving engagement.
The selected candidate will manage daily social media operations, including posting, responding to comments and messages, and monitoring brand mentions and user-generated content. Additionally, they will track and analyze social media performance metrics using tools like Google Analytics, and collaborate with the marketing team and other stakeholders to ensure social media initiatives align with overall marketing strategies.
Key Responsibilities
- Develop and implement social media strategies that drive engagement and conversions
- Manage daily social media operations, including posting and responding to comments and messages
- Monitor brand mentions and user-generated content, and engage with followers accordingly
- Track and analyze social media performance metrics using tools like Google Analytics
- Collaborate with the marketing team and other stakeholders to ensure social media initiatives align with overall marketing strategies
Requirements
- Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field
- Proven experience in social media management, preferably within the hospitality or tourism sector
- Strong understanding of social media platforms and their algorithms
- Exceptional written and verbal communication skills
- Experience with graphic design tools, such as Canva or Adobe Creative Suite
- Ability to work flexible hours, including evenings and weekends
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