Senior Digital Marketing Strategist

2 days ago

General Santos, Soccsksargen, Philippines beBeeLinkbuilder Full time ₱600,000 - ₱1,000,000
Off-page SEO Manager
Job Overview

We seek a seasoned Off-page SEO Manager to lead our external optimization efforts and drive domain authority growth through strategic link building campaigns. This role requires a proven track record in acquiring high-quality backlinks, managing outreach teams, and executing comprehensive off-page SEO strategies that deliver measurable results.

Key Responsibilities
  • Develop and implement comprehensive off-page SEO strategies to improve domain authority and search rankings
  • Create and execute large-scale link building campaigns across multiple projects and domains
  • Identify and evaluate high-quality link opportunities through competitor analysis and market research
  • Build and maintain relationships with webmasters, bloggers, and industry influencers
  • Monitor and analyze backlink profiles to ensure quality and relevance
  • Lead and mentor a team of outreach specialists and link builders
  • Establish link building processes, guidelines, and quality standards
  • Manage multiple concurrent off-page campaigns with varying timelines and objectives
  • Coordinate with content teams to develop linkable assets and guest post content
  • Track team performance and provide regular coaching and feedback
Requirements
  • Minimum 5+ years of hands-on experience in link building and off-page SEO
  • 2+ years in managerial or team leadership positions in SEO or digital marketing
  • Proven track record of acquiring high-quality, editorial backlinks at scale
  • Experience managing link building budgets and vendor relationships
Expertise
  • Guest posting campaigns: End-to-end management from prospect research to content publication
  • Link prospecting: Advanced techniques for identifying high-DR, relevant link opportunities
  • Outreach strategies: Email outreach, relationship building, and conversion optimization
  • Broken link building: Identifying and capitalizing on broken link opportunities
  • Resource page link building: Securing placements on industry resource pages
  • Digital PR and brand mentions: Converting unlinked mentions into backlinks
  • Competitor analysis: Reverse-engineering successful link building strategies
  • Link reclamation: Recovering lost or broken backlinks
Technical Skills
  • Proficiency in link building tools (Ahrefs, SEMrush, Moz, Majestic, BuzzStream)
  • Experience with outreach platforms (Pitchbox, NinjaOutreach, or similar)
  • Advanced knowledge of Google Search Console and link analysis
  • Understanding of anchor text optimization and link velocity
  • Familiarity with content management systems for guest post publishing
  • Excel/Google Sheets proficiency for campaign tracking and reporting

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