
Digital Creative Director
1 week ago
The ideal candidate will lead the development of high-performing advertising creative assets and manage a team of video editors.
The Role
- Develop and implement strategic approaches to video ad content, tailored to direct-to-consumer physical products.
- Direct and oversee user-generated content creation, scripting, editing, and testing at a fast pace.
- Manage the creation and editing of video ad content when necessary.
- Monitor performance metrics to inform creative decisions and ensure all content meets platform compliance and brand guidelines.
Requirements
- Proven experience managing a creative team.
- Strong video editing skills and hands-on proficiency in tools such as CapCut.
- A track record in ad creation, creative strategy, and performance optimization for Meta campaigns.
- A background in direct-to-consumer performance creative for physical products.
About the Client
The client operates multiple Shopify stores across diverse product categories. They scale via rapid creative testing and conversion rate optimization.
Key Responsibilities
This role is responsible for developing and implementing high-performing advertising creative strategies, leading a team of video editors, and overseeing user-generated content creation.
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