Offsite Marketing Expert

15 hours ago

Province of Palawan, Mimaropa, Philippines beBeeDigitalMarketing Full time ₱800,000 - ₱1,000,000

Digital Marketing Lead at Shopee: Role Description

About the Role

The Offsite Solutions team is responsible for driving seller adoption of off-platform marketing solutions, including Meta Ads, Google Ads, and TikTok Ads. As a Digital Marketing Lead, you will own the execution and scaling of seller-facing programs designed to increase offsite traffic and drive measurable ROI.

Main Responsibilities
  • Design and execute initiatives to grow seller-driven traffic through adoption of different off-platform ads channels
  • Act as the subject matter expert for campaign strategy, execution, tracking, and measurement
  • Drive strong Return on Ad Spend (ROAS) by analyzing campaign performance and providing optimization strategies to sellers
  • Lead communication with internal stakeholders to ensure sellers are aligned with new programs, feature rollouts, and best practices
  • Manage the full offsite marketing operations workflow, from planning to reporting with cross-functional coordination
  • Monitor industry trends and continuously propose improvements to strengthen offsite performance
Skills and Qualifications
  • Bachelor's degree in Marketing, Business, or related field
  • 7+ years in digital or performance marketing, preferably in eCommerce or agency settings
  • Deep hands-on experience with Meta Business Manager, Google Ads, TikTok Ads, or similar platforms
  • Strong analytical skills; proficiency in Excel and experience working with datasets to drive decisions
  • Proven ability to work independently and navigate cross-functional teams
  • Excellent communication and presentation skills with the ability to translate technical insights into business impact
  • Highly organized, detail-oriented, and adaptable in fast-paced environments
  • Data-driven mindset with a strong focus on performance and results
Benefits and Opportunities
  • This role offers a unique opportunity to drive growth and innovation in digital marketing
  • Collaborate with a talented team to develop and execute strategic marketing initiatives

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