Marketing Manager Alternative Title

1 week ago

Barcelona, Philippines beBeeMarketing Full time ₱12,000 - ₱24,000
Marketing Strategy Specialist

We are seeking a highly skilled Marketing Strategy Specialist to support our diverse portfolio of restaurant brands. As a key member of our marketing team, you will be responsible for adapting marketing voice and messaging to fit each brand's unique style.

Your primary focus will be on executing tactical marketing initiatives, collaborating with internal teams and external partners, and developing innovative marketing ideas and campaigns.

  • Key Responsibilities:

  • Brand Voice & Messaging:

    Switch seamlessly between high-end and casual restaurant brand voices, ensuring all marketing communications align with each brand's identity and audience.

  • Collaborate with our public relations firm to develop and execute marketing strategies and campaigns.

  • Conduct ongoing research to understand client preferences and market trends.

  • Marketing Operations & Campaign Execution:

  • Manage and execute email marketing campaigns using platforms such as Mailchimp or similar, including list management, segmentation, and performance tracking.

  • Maintain and update reservation platform profiles (OpenTable, Resy, etc.) across brands, monitor reservation data, and generate actionable reports.

  • Support CRM data management and segmentation (HubSpot, Salesforce), and assist with CRM implementation.

  • Monitor and maintain the company's online reputation on Google, Yelp, TripAdvisor, and other relevant platforms.

  • Respond to customer reviews as appropriate and coordinate with local teams to uphold a positive brand image.

  • Reporting & Analytics:

  • Compile detailed actionable reports covering email marketing, reservation performance, social media metrics, and paid advertising results.

  • Provide actionable, data-driven insights and proactive recommendations for campaign improvements.

  • Technical & Systems Support:

  • Assist with website updates, graphic asset management, and ensuring brand consistency across digital channels.

  • Manage integrations with delivery platforms (DoorDash, Goldbelly, etc.) and other digital tools.

  • Propose and utilize A.I. tools to enhance marketing effectiveness and operational efficiency.

  • Keep the company's restaurant voicemail system updated and aligned with brand voice and messaging.

  • Additional Support:

  • Provide administrative support for event marketing and partnership initiatives.

Requirements:

  • Experience supporting multi-location hospitality or restaurant or hotel brands is a plus.

  • Ability to adapt marketing voice and messaging to diverse brand identities and customer bases.

  • Strong tactical marketing execution skills with a creative, strategic mindset.

  • Proficiency or strong desire to master email marketing platforms (Mailchimp or similar), reservation systems (OpenTable, Resy), CRM platforms (HubSpot, Salesforce), and online reputation management tools.

  • Comfortable proposing and leveraging A.I. tools for marketing and operations.

  • Strong organizational, project coordination, and communication skills.

  • Tech-savvy with ability to manage multiple digital platforms and systems.

  • Excellent collaboration skills to work effectively with remote and local teams.

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