Digital Marketing Strategy Lead

2 hours ago


Batangas, Calabarzon, Philippines beBeeMarketing Full time ₱900,000 - ₱1,300,000
Marketing Automation Manager Job Description

We are seeking a Marketing Automation Manager to lead and optimize marketing automation initiatives across the organization. This role will be responsible for planning, executing, and enhancing automated marketing campaigns.

The ideal candidate will ensure seamless data flow between platforms, drive lead nurturing programs, and collaborate closely with marketing and sales teams to deliver measurable impact.

Key Responsibilities:
  • Develop and execute marketing automation strategies to achieve business goals.
  • Manage Eloqua workflows, segmentation, lead scoring, and nurturing programs to enhance customer engagement.
  • Integrate and align Eloqua and Salesforce data for marketing activities to drive revenue growth.
  • Monitor key automation and campaign performance metrics, providing actionable insights and reports to stakeholders.
  • Collaborate with content, design, and sales teams to deliver consistent and impactful communications that resonate with customers.
  • Maintain database health, compliance, and best practices for email and marketing automation to ensure brand integrity.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 5+ years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with Oracle Eloqua (certification is a plus) and familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping to drive business results.
  • Excellent project management and organizational skills to prioritize tasks and meet deadlines.

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