Senior Email Marketing Specialist

3 days ago

Baguio City, Cordillera, Philippines beBeeMarketing Full time $90,000 - $150,000
Key Responsibilities

The ideal candidate will lead strategy, automation and campaigns for our clients while managing client relationships and guiding junior team members. He/she will collaborate with account managers, copywriters, designers and the Client Strategists to develop and optimize strategies that deliver top results.

  1. Design and execute email marketing automation, targeting strategies, and large-scale campaigns based on client needs and customer insights.
  2. Monitor, measure and optimize campaign performance, ensuring error-free launches and continuous improvements.
  3. Collaborate with Graphic Design, Copywriting and Project Management teams to deliver on-brand, timely and cost-effective projects.
  4. Track, analyze and report on email KPIs, campaign outcomes, and competitor activity to drive strategic recommendations.
  5. Lead client communication through regular calls and presentations, aligning strategies with business goals.
  6. Manage a small team (3–5 direct reports), including coaching, onboarding and training new hires.
  7. Contribute to internal knowledge-building and service development by refining processes and updating training resources.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Communications or related field (or equivalent work experience)
  • 4+ years of experience in retention marketing, email marketing or digital campaign execution
  • Hands-on experience with marketing platforms like Klaviyo, HubSpot or Mailchimp
  • Proficient in executing email and SMS campaigns
  • Basic knowledge of HTML/CSS for email customization and troubleshooting (preferred)
  • Familiarity with analytics tools (e.g., Google Analytics, Excel or dashboards)
  • Strong attention to detail for error-free campaign execution
  • Excellent time management to meet campaign deadlines
  • Proven experience managing teams; prior experience leading remote teams is an advantage
  • Must be willing to work in the US time zone

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