E-commerce Operations Director
2 days ago
**Job Overview:**
The Head of E-commerce is responsible for overseeing and managing PRIMELINE PRODUCTS PHILIPPINES INC.'s online sales and presence. This role involves developing strategies to enhance online traffic, optimize digital marketing campaigns, and improve the overall customer experience.
Key Responsibilities:
- Develop and implement e-commerce strategies to drive online sales growth.
- Manage the online store, ensuring smooth operations, optimal user experience, and website functionality.
- Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media.
- Monitor website performance, customer behavior, and conversion rates, using analytics tools to optimize results.
- Collaborate with the merchandising team to manage online product assortment, pricing, and promotions.
- Work with logistics and supply chain teams to ensure efficient order fulfillment and timely delivery.
- Stay updated on industry trends, competitor strategies, and emerging e-commerce technologies.
**Qualifications:**
- Bachelor's degree in Business, Marketing, or a related field.
- Proven experience in e-commerce management within the retail industry.
- Strong knowledge of online sales strategies, digital marketing, and website management.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools.
- Experience in UX/Ul optimization and customer journey enhancement.
- Strong leadership, analytical, and problem-solving skills.
- Excellent communication and collaboration abilities.
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