Category Insights and Strategy Expert
6 days ago
We are looking for an experienced Category Insights and Strategy Expert to join our Foods PH business unit. In this role, you will analyze shopper behavior, consumption trends, and competitive dynamics in each channel, including digital purchasing trends in eCommerce. You will also lead market research, data analytics, and shopper studies to drive channel-specific activation plans.
About the JobThe successful candidate will have a strong analytical and problem-solving skills, with expertise in data analytics, market research, and trends forecasting. You will translate insights into actionable recommendations for portfolio, pricing, promotions, and placement. You will also work closely with sales, marketing, revenue growth management, and finance teams to ensure aligned execution.
- Key Requirements:
- A background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories.
- Strong analytical and problem-solving skills, with expertise in data analytics, market research, and trends forecasting.
- Experience working with proximity and emerging channels, including traditional trade, modern trade, and eCommerce.
- Ability to translate insights into strategic execution plans and drive alignment across commercial teams.
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