Marketing Automation Coordinator
7 days ago
We are the Philippines' #1 Online Gift Store with a mission to make gifting thoughtful, affordable, and convenient in Southeast Asia. Backed by international investors, we are a young, dynamic, fun, and multi-disciplinary team with years of experience in e-commerce.
Job Description:
This full-time role is based in Makati City on a full-time on-site work arrangement. As a Marketing Automation Associate, you will be responsible for creating, managing, and optimizing automated marketing campaigns across various channels, including Email (EDM), SMS, and Push Notifications.
- Develop customer segmentation strategies to ensure personalized and relevant messaging for different audience segments.
- Work closely with the content and design teams to ensure all campaign materials are aligned with brand guidelines and marketing objectives.
- Conduct A/B testing on subject lines, messaging, delivery times, and other variables to optimize performance.
- Track key performance metrics such as open rates, click-through rates, conversion rates, and other engagement KPIs. Provide regular performance reports and actionable insights for campaign improvements.
Responsibilities:
- Cross-functional Collaboration: Collaborate with other relevant departments to align messaging and timing of campaigns with business objectives.
- Platform Management: Maintain and troubleshoot the marketing automation platforms, ensuring smooth campaign execution and data integration with other systems.
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