Email and SMS Marketing Associate
7 days ago
As a Marketing Automation Associate, your key responsibilities will include:
- Campaign Setup & Execution: Set up, manage, and optimize automated marketing campaigns across various channels, including Email (EDM), SMS, and Push Notifications.
- Segmentation & Targeting: Develop customer segmentation strategies to ensure personalized and relevant messaging for different audience segments.
- Content Coordination: Work closely with the content and design teams to ensure all campaign materials are aligned with brand guidelines and marketing objectives.
- A/B Testing: Conduct A/B testing on subject lines, messaging, delivery times, and other variables to optimize performance.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience working with marketing automation platforms.
- Experience in executing and managing Email, SMS, and Push Notification campaigns.
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