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Senior Marketing Operations Specialist

2 weeks ago

Manila, National Capital Region, Philippines RepRisk Full time
About the Job

We are seeking a talented individual to fill the position of Senior Manager, Marketing Operations in our Manila office. As a key member of our global marketing team, you will be responsible for driving high-performance and operational excellence in our marketing operations.

The ideal candidate has 10+ years' experience managing B2B marketing operations teams in global companies, ideally in the financial industry or technology sector. You should have a Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field. Professional qualifications in Project Management and Marketing Operations are also considered.

You will lead and empower a small team of Marketing & Communications experts in Manila, guiding them in the delivery of global marketing campaigns and projects. Your responsibilities include championing the introduction of new processes that bring scale and optimize ways of working to deliver business objectives, managing and maintaining the Marketing & Communications editorial calendar, and guiding project planning and resourcing for timely delivery.

Responsibilities:

  • Lead, mentor, and develop RepRisk's Marketing Operations Team in Manila.
  • Inspire, nurture, and guide your team to shape and deliver highly targeted lead generation campaigns and other client marketing activities to achieve business goals.
  • Manage and maintain the Marketing & Communications editorial calendar, creating shared visibility, and guiding project planning and resourcing for timely delivery.
  • Manage lead generation and lead nurturing activities, in close collaboration with our Commercial Operations, Business Development, and Sales teams.
  • Guide your team in their effective use of marketing systems and tools - especially Salesforce - to drive results Marketing Qualified Leads (MQLs).
  • Leverage SEO strategies, analytics, and A/B testing to drive traffic, conversion, and engagement.
  • Establish, monitor, track, and analyze performance metrics to evaluate the impact and effectiveness of marketing campaigns and website performance.
  • Generate reports and dashboards to provide actionable insights to stakeholders in quick-to-digest formats, spotlighting success and supporting continuous improvement.
  • Establish governance for marketing operations - clear processes, systems, and tools that enable the team to scale, automate, and optimize delivery.
  • Foster collaboration with Brand colleagues to ensure content produced adheres to our brand visual identity standards and guidelines, and those of Partners, as required.
  • Manage project resourcing within your team, ensuring work is scheduled according to prioritized business needs, and stakeholder expectations are handled proactively.