Marketing Operations

3 weeks ago


Manila, National Capital Region, Philippines VCC Link, Inc. Full time
Marketing Operations & Data Analytics Manager

We're looking for a Manager of Marketing Operations and Data Analytics to drive marketing performance, pipeline growth, and revenue. This role will leverage Marketo, Demandbase, and Salesforce to execute data-driven campaigns targeting senior B2B audiences.

What You'll Do:

  1. Optimize and manage marketing tech stack (Marketo, Salesforce, Demandbase, ZoomInfo)
  2. Develop and execute high-impact digital marketing & ABM campaigns
  3. Analyze performance data, uncover insights, and drive revenue growth
  4. Personalize messaging and content using intent data & analytics
  5. Troubleshoot challenges and innovate marketing strategies
  6. Collaborate with cross-functional teams and mentor junior members

Minimum Qualifications:

  1. 7+ years in marketing operations, digital marketing, or analytics (B2B focus)
  2. Certifications: Marketo, Salesforce, and Demandbase (Required)
  3. Expertise in A/B testing, data analytics, performance marketing & ABM
  4. Strong analytical & problem-solving skills
  5. Skilled in targeting senior B2B audiences with personalized campaigns
  6. Ability to work U.S. market hours preferred
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Consulting, and Public Relations

Industries

Outsourcing and Offshoring Consulting, Marketing Services, and Staffing and Recruiting

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