
Digital Growth Specialist
1 week ago
Digital marketing drives growth for Shopee, an e-commerce platform. The Offsite Solutions team focuses on external traffic channels like Meta Ads, Google Ads, and TikTok Ads.
The Digital Marketing Lead will own the execution and scaling of seller-facing programs to increase offsite traffic and drive measurable ROI.
Key Responsibilities- Design and execute initiatives to grow seller-driven traffic through adoption of different off-platform ads channels.
- Act as the subject matter expert for campaign strategy, execution, tracking, and measurement.
- Drive strong return on ad spend (ROAS) by analyzing campaign performance and providing optimization strategies to sellers.
- Lead communication with internal stakeholders to ensure sellers are aligned with new programs, feature rollouts, and best practices.
- Manage the full offsite marketing operations workflow, from planning to reporting with cross-functional coordination.
- Monitor industry trends and continuously propose improvements to strengthen offsite performance.
- Build dashboards and reports to track program impact and extract actionable insights to drive results.
- Bachelor's degree in Marketing or a related field.
- 7+ years in digital or performance marketing, preferably in e-commerce or agency settings.
- Deep hands-on experience with Meta Business Manager, Google Ads, or similar platforms.
- Strong analytical skills; proficiency in Excel and experience working with datasets to drive decisions.
- Proven ability to work independently and navigate cross-functional teams.
- Excellent communication and presentation skills with the ability to translate technical insights into business impact.
- Highly organized, detail-oriented, and adaptable in fast-paced environments.
- Data-driven mindset with a strong focus on performance and results.
Mid-senior level.
Employment TypeFull-time.
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