Digital Growth Marketing Lead
1 week ago
This role involves driving digital lead generation through strategic marketing initiatives. The goal is to leverage a variety of channels, including traditional and non-traditional methods.
Main Responsibilities:- Develop and manage online lead generation campaigns across TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI-assisted voice channels.
- Analyze data to refine marketing strategies and identify new opportunities for expansion.
- Create innovative growth-focused marketing plans that align with business objectives.
- Optimize campaign performance using A/B testing, audience targeting, and conversion tracking.
- Collaborate with cross-functional teams to ensure marketing efforts support business goals.
- Stay up-to-date on industry trends to drive future growth.
- Proven experience in online lead generation or sales with a focus on direct response campaign measurement.
- Strong background in performance marketing, data analysis, and campaign testing.
- A hands-on, test-and-learn mindset with the ability to adapt quickly.
- Experience managing marketing budgets and driving ROI.
- Excellent communication and leadership skills.
This is a dynamic and innovative environment where you can grow and make a real impact in legal tech.
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Digital Marketing Lead
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