Strategic Digital Marketing Specialist

We focus on delivering exceptional results for innovative businesses through cutting-edge marketing strategies.

Business Growth Acceleration = pushing forward-thinking organizations to achieve their full potential

Innovative Businesses = forward-thinking organizations aiming to lead in their industry

Results-Driven Marketing Strategies = we measure success based on our ability to drive revenue and increase profitability

Company Vision

• Legacy & Impact
• Culture & Team

Core Values

Key Beliefs

• Proactive Approach - We create change rather than reacting to it. We anticipate future opportunities and act to address them in advance.
• Disciplined Focus - We stay committed to our tasks and goals, not straying despite difficulties or temptations.

Operational Effectiveness

• Honest Communication - We communicate directly and transparently, without being overly concerned with diplomacy or avoiding offense.
• Empathetic Understanding - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction.

Leadership Principles

• Acknowledged Responsibility - We hold ourselves responsible for the outcomes of our decisions and accept the consequences of our actions.
• Results-Oriented Mindset - We start with the end in mind. We prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.

Description

The SEO Manager is accountable for developing and executing SEO strategies for individual clients. This involves daily analysis and strategy execution to drive performance results. Regular attendance at internal meetings and client calls supports account managers in building client trust. The SEO Manager prioritizes critical tasks, automating and delegating where possible to support team members.

• Own strategic decisions within organic search optimization including technical SEO, on-page optimizations, and linking development
• Execute a customized approach for each client
• Ensure account execution aligns with company principles
• Analyze performance data for regular reporting
• Own and delegate SEO tasks within weekly planning framework
• Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement
• Work with designers and editors to ensure content is optimized for search engines
• Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would impact reporting
• Document client-specific tasks for delegation to other team members
• Attend client meetings as subject matter expert
• Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation
• Contribute to iterative documentation improvements of industry team and organic search discipline
• SUCCESSFULLY manage SEO campaigns across multiple brands and accounts, ensuring efficient resource allocation and maximum return on investment.
• Craft and implement cohesive, multi-platform SEO strategies that enhance organic visibility and support overall digital marketing goals.
• Possess a deep understanding of the modern digital customer acquisition funnel and its intersection with SEO tactics.
• Strong technical SEO skills, demonstrated through experience with schema markup, site architecture, internal and external linking strategies, page redirects and status codes, crawl budget, HTML/CSS, etc.
• Maintain a detailed roadmap of SEO initiatives and tasks, aligning with business objectives and adapting to market trends.
• Track, manage, and report on defined SEO performance KPIs, leveraging insights to optimize strategies and drive improvements.
• Conduct strategic forecasting and budget planning for SEO efforts to ensure sustained growth.
• Set up and troubleshoot conversion tracking for digital analytics, ensuring accurate data collection to inform SEO decisions.
• Demonstrate expertise with key SEO tools and platforms such as Google Search Console, Ahrefs, and SEMrush to enhance performance analysis and reporting.
• Work closely with paid search and social experts to integrate SEO strategies with paid efforts for a comprehensive digital marketing approach.