
Digital Marketing Specialist
23 hours ago
This role presents an opportunity to drive digital marketing strategies and lead generation initiatives. The ideal candidate will possess expertise in social media marketing, content creation, and data-driven campaign execution.
Key Responsibilities:
- Develop and execute comprehensive digital marketing plans across LinkedIn, Facebook, and Instagram.
- Create engaging content that showcases industry expertise and value proposition.
- Manage social media presence and publish strategic posts to build thought leadership and brand awareness.
- Implement data-driven campaigns demonstrating measurable ROI and lead conversion rates.
- Conduct market research and competitive analysis to refine messaging strategies.
- Execute cold calling campaigns to prospective clients.
- Qualify leads and schedule discovery calls for senior leadership team.
- Maintain relationships with existing clients to identify expansion opportunities.
- Collaborate with technical teams to understand solution capabilities and translate them into marketing messages.
Requirements:
- 3-5 years of experience in digital marketing and lead generation.
- Proficiency in LinkedIn, Facebook, and Instagram marketing with measurable results.
- Australian Market Knowledge: Direct experience working with Australian companies and understanding of local business culture and practices.
- AI/Automation Understanding: Solid grasp of AI business automation solutions and their applications.
- Proven ROI: Track record of delivering measurable marketing ROI with specific examples and metrics.
- Excellent written and verbal communication abilities.
- Self-starter mentality with strategic thinking capabilities.
Benefits:
Competitive salary, career growth and development opportunities, and the chance to shape the future of work together.
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