Business Development Associate

7 days ago


Cebu City, Central Visayas, Philippines Complete Development (CoDev) Full time
Job Description

The Lead Generation Specialist is a crucial role at Complete Development (CoDev), responsible for identifying and qualifying prospect targets who are likely to book meetings with the sales team. This position ensures a steady pipeline of high-quality prospects to support sales and organizational growth.

Key Responsibilities:
  • Identify Prospect Targets
    • Conduct research and identify potential prospects based on ideal customer profiles (ICP).
    • Utilize tools such as LinkedIn, CRM databases, and market research platforms to build targeted prospect lists.
  • Outreach and Engagement
    • Initiate contact with identified prospects via email, social media, or other approved channels.
    • Craft personalized outreach messages to increase engagement and meeting booking rates.
  • Qualify Leads
    • Evaluate prospect fit based on criteria such as industry, budget, and decision-making authority.
    • Pass qualified leads to the sales team for further engagement.
  • Tracking and Reporting
    • Maintain accurate records of prospecting activities and outcomes in CRM tools.
    • Provide regular updates on lead generation progress and key metrics to the team.
Requirements:
  • Research and Analytical Skills: Skilled in identifying and evaluating potential prospects based on defined criteria.
  • Communication Skills: Proficient in crafting compelling and professional messages to engage potential prospects.
  • Attention to Detail: Ensures accuracy in prospect lists, outreach efforts, and CRM updates.
  • Time Management: Efficiently manages prospecting activities to meet lead generation goals.
  • Collaboration: Works closely with the sales team to align prospecting efforts with sales strategies.


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