Digital Content Manager

2 days ago

Mandaue City, Central Visayas, Philippines beBeeMarketing Full time $50,000 - $80,000

About Expedock

We are a technology company harnessing AI and data processing to transform global shipping and supply chain management. We collaborate with leading logistics businesses worldwide to streamline processes and enhance transparency.

About the Role

We seek an experienced Social Media Marketing Specialist to manage our freight forwarding client's social media presence. The specialist will create engaging content to strengthen brand positioning, attract new customers, and support client acquisition goals.

Key ResponsibilitiesStrategy & Planning
  • Develop a social media strategy aligned with our brand and sales objectives.
  • Build a content calendar focused on client acquisition, thought leadership, and brand trust.
  • Identify relevant channels (LinkedIn, Facebook, Instagram, Twitter).
Content Creation & Execution
  • Create engaging social content: industry updates, service highlights, case studies, client testimonials, infographics, and videos.
  • Translate freight forwarding expertise into easy-to-digest posts for potential clients.
  • Use storytelling to highlight our success, client wins, and service reliability.
Engagement & Community Management
  • Actively engage with followers, prospective clients, and industry leaders online.
  • Monitor mentions, comments, and direct inquiries; ensure timely responses.
  • Participate in logistics-related conversations, LinkedIn groups, and communities to improve brand visibility.
Analytics & Optimization
  • Track performance across platforms: impressions, engagement, reach, and conversions.
  • Provide monthly reports to our client's leadership and us on campaign performance.
  • Optimize posting schedule, formats, and messaging based on analytics.
Qualifications
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2+ years of social media experience (B2B preferred).
  • Freight forwarding, logistics, or supply chain knowledge highly desirable.
  • Proficiency in tools such as LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
  • Excellent copywriting and visual storytelling skills.
  • Strong organizational skills and ability to manage multiple content streams.

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