Senior Product Marketing Manager

2 days ago

Lipa City, Calabarzon, Philippines beBeeSeniorProductMarketingManager Full time $85,000 - $115,000
Drive Technology Growth as a Senior Product Marketing Manager

This is an opportunity to leverage your expertise in product marketing, GTM strategy, market research, and sales enablement to drive business growth. As a Senior Product Marketing Manager, you will work closely with cross-functional teams to develop and execute effective strategies for IT product launches, market expansions, and feature rollouts.

Responsibilities
  • Develop and execute go-to-market (GTM) strategies for IT product launches, market expansions, and feature rollouts.
  • Conduct thorough market research to analyze industry trends, customer needs, and competitor positioning.
  • Build and refine customer segmentation models to optimize targeting and personalized messaging.
  • Create and enhance sales enablement materials, including pitch decks, battle cards, case studies, and whitepapers.
  • Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
  • Drive demand generation initiatives by supporting digital campaigns, content marketing, and account-based marketing (ABM) strategies.
  • Define key performance indicators (KPIs) and performance metrics to measure GTM effectiveness and optimize marketing efforts.
Qualifications
  • 8+ years of experience in product marketing within the IT industry, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.
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