Senior Product Marketing Strategist

20 hours ago

Cavite City, Calabarzon, Philippines beBeeMarketing Full time $120,000 - $150,000
Job Opportunity

As a Senior Product Marketing Manager, you will drive the development and execution of go-to-market (GTM) strategies for IT product launches, market expansions, and feature rollouts.

You will work closely with cross-functional teams to enhance product positioning, accelerate adoption, and drive revenue growth for IT solutions, software, and services.

  • Responsibilities:
    1. Develop and execute GTM strategies for IT product launches, market expansions, and feature rollouts.
    2. Analyze industry trends, customer needs, and competitor positioning through in-depth market research.
    3. Build and refine customer segmentation models to optimize targeting and personalized messaging.
    4. Create sales enablement materials such as pitch decks, battle cards, case studies, and whitepapers.
    5. Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
    6. Drive demand generation initiatives by supporting digital campaigns, content marketing, and account-based marketing (ABM) strategies.
    7. Define key performance indicators (KPIs) and performance metrics to measure GTM effectiveness and optimize marketing efforts.
  • Requirements:
    1. 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
    2. Expertise in market research, competitive analysis, and sales enablement for IT solutions.
    3. A proven track record of launching and scaling technology products in global markets.
    4. Strong storytelling, messaging, and strategic thinking skills.
    5. Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
    6. Ability to work cross-functionally and influence stakeholders across technical and business teams.

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