Digital Marketing Strategist
2 days ago
We are seeking a skilled Customer Engagement Specialist to drive customer retention and growth through strategic email marketing campaigns. The ideal candidate will have expertise in planning, developing, and executing comprehensive email marketing strategies that enhance customer engagement and loyalty.
">About the Role">- ">
- This is a key position within our CRM team responsible for creating compelling email content, managing subscriber lists, and analyzing campaign performance to optimize results.">
- The successful candidate will be responsible for setting up and creating flows briefed by the CRM team, monitoring flow performance, and reporting back on insights and optimizations.">
- This role requires a strong analytical skillset with experience in email marketing metrics and performance optimization, as well as knowledge of email deliverability best practices and compliance regulations.">
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- Campaign Creation: Design and execute comprehensive email and SMS marketing campaigns across various customer segments, focusing on acquisition, retention, and re-engagement strategies.">
- Email Database Management: Manage subscriber lists, segment customers based on purchasing behavior and email/SMS engagement, and personalize email content to maximize deliverability and engagement rates.">
- Create Compelling Email Content: Develop engaging email subject lines, copy, and HTML templates that align with brand guidelines and drive conversions.">
- Monitor Email Deliverability: Ensure compliance with email marketing regulations (CAN-SPAM, GDPR) and manage sender reputation.">
- Flows/Automations: Set up and create flows briefed by the CRM team, review flow performance regularly, and report back on any insights and optimisations.">
- A/B Testing: Conduct A/B testing on subject lines, content, send times, and design elements to continuously improve campaign performance.">
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- Minimum 2-3 years of email marketing or digital marketing experience.">
- Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools.">
- Proficiency in HTML/CSS for email template customization and troubleshooting.">
- Strong analytical skills with experience in email marketing metrics and performance optimization.">
- Knowledge of email deliverability best practices and compliance regulations.">
- Experience with marketing automation and customer segmentation strategies.">
- Excellent written communication skills with ability to craft engaging email content.">
- Familiarity with CRM systems and customer data management.">
- Ability to work independently while managing multiple campaigns and deadlines.">
- Creative mindset with attention to detail and brand consistency.">
- You are available starting early to overlap with our Sydney team.">
In addition to your email marketing skills and experience, we seek someone who fits well with our culture and team. Our supportive and humble team culture allows you to be yourself, fostering an environment for personal and professional growth.
">This is a fully remote role, so you'll have complete flexibility in where you work. You'll be part of a growing CRM team alongside two experienced CRM managers who are keen to share their knowledge.
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