Digital Marketing Strategist

9 hours ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeMarketing Full time ₱600,000 - ₱800,000

Role Overview

As a Digital Marketing Strategist, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive growth and revenue across all customer-facing storefronts.

The role involves owning the performance of eCommerce operations, including Shopify, Amazon, and eBay, tailored by region. You will help shape our tech stack and select the right email, automation, and performance tools to support international growth.

  • Manage and grow regional eCommerce platforms and marketplace shopfronts (Amazon and eBay)
  • Create and maintain product listings, including imagery, descriptions, SEO, category alignment, and compliance
  • Develop and execute promotional campaigns across website, email, social, paid media, and marketplaces
  • Build and integrate social business storefronts (eg TikTok) with Shopify as necessary.
  • Lead digital advertising across Meta, Google, and TikTok Ads, and optimise campaign performance
  • Brief and/or create campaign assets — including banners, landing pages, email content, and marketplace visuals
  • Monitor performance using GA4, marketplace dashboards, and ad/email analytics
  • Collaborate with internal partners to ensure unified messaging and market alignment
  • Drive continuous improvement of the eCommerce tech stack and marketing automation workflows

Requirements & Qualifications

  • 5–8 years in digital marketing, eCommerce, or DTC roles
  • Proven experience creating and managing Amazon and eBay storefronts
  • Strong experience managing Shopify sites and marketplace listings
  • Confident in developing and running email marketing campaigns for both consumers and trade partners
  • Ability to select and implement marketing tools to drive performance
  • Strong balance of creative, strategic, and commercial skills
  • Bonus: Experience in beauty, wellness, or FMCG, and familiarity with international operations

What We Offer

  • Flexibility in work hours and location
  • Access to online learning platforms
  • Collaborative environment
  • Dynamic social culture
  • Health insurance
  • Leave benefits
  • 13th month salary

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