Renal Care Marketing Specialist
5 days ago
The ideal candidate will have significant experience in product marketing/management and a strong understanding of the nephrology segment of the local healthcare market. They should possess strong marketing and clinical proficiency, cross-functional leadership skills, and the ability to synthesize solutions and recommendations for assigned projects.
Main Responsibilities:
• Develop and execute a brand strategy plan (BSP) and strategies based on the analysis and research of market data, align with the product strategies/positioning.
• Establish relationships with Key Opinion Leaders (KOLs), Healthcare Professionals (HCPs), and relevant decision-makers in nephrology and renal healthcare practice.
• Conduct regular field force training on the assigned products, product positioning, and key messages.
• Manage and coordinate the preparation of marketing materials including presentations, brochures, and demo samples.
• Participate in planning sales promotion and advertising in support of existing products.
Requirements:
• Bachelor's Degree in Pharmacy, Nursing, Medicine, or a related field.
• 3-5 years of experience in marketing, product management, clinical education, sales, or related business management roles preferably related to Anti-infective products, Cardio-Metabolic products, Anesthesia & Critical Care products, and Renal Care Products.
• Experience speaking and presenting to clinical profiles, dialysis nurses, other health care practitioners.
• Proven ability to drive success in an entrepreneurial organization, working with different internal and external/customer cultures.
• Proven drive, proactivity, and willingness to succeed in an entrepreneurial organization.
• Proven analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches.
• Proven strengths in multi-tasking and project management.
• Excellent communication (verbal and written) and interpersonal skills.
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