Product Marketing Strategist

2 days ago

Pasig, National Capital Region, Philippines Polytechnic University of the Philippines Full time
About the Role: We are seeking a highly skilled Product Marketing Manager 2 to join our team at Polytechnic University of the Philippines. As a key member of our marketing department, you will be responsible for developing and implementing marketing initiatives and programs to drive growth and profitability for our newly launched renal care division.

The ideal candidate will have significant experience in product marketing/management and a strong understanding of the nephrology segment of the local healthcare market. They should possess strong marketing and clinical proficiency, cross-functional leadership skills, and the ability to synthesize solutions and recommendations for assigned projects.

Duties and Responsibilities:
• Understand disease pathology, how it impacts the patient, and where the assigned products best fit during the treatment process.
• Prepare pre-launch readiness including advocacy development, positioning/strategy development, and market assessment
• Develop and execute a brand strategy plan (BSP) and strategies based on the analysis and research of market data, align with the product strategies/positioning.
• Forecast, plan, allocate, and manage a budget to maximize resource allocation and ROI.
• Establish relationships with Key Opinion Leaders (KOLs), Healthcare Professionals (HCPs), and relevant decision-makers in nephrology and renal healthcare practice.
• Conduct regular field force training on the assigned products, product positioning, and key messages.
• Coordinating the preparation of marketing materials including presentations, brochures, and demo samples to effectively describe the product and its uses.
• Participate in planning sales promotion and advertising in support of existing products, and determine market strategies and sales tactics to achieve product objectives.
• Attend regular sales meetings and joint calls.
• Coordinate digital marketing efforts including social media and other inbound marketing activities as required.
• Regularly review and update the sales team/s on relevant clinical and market information and data for the assigned products to enable them to have a competitive edge in promotion and sales.
• Regularly conduct market research to understand the market, competitors, and brand positioning.

Qualifications:
At a minimum, the key attributes we expect from the applicants for this position are:
1.) Taking initiative
2.) Growth mindset
3.) Flexibility and Adaptability. · Bachelor's Degree in Pharmacy, Nursing, Medicine, or a related field. · 3-5 years of experience in marketing, product management, clinical education, sales, or related business management roles preferably related to Anti-infective products, Cardio-Metabolic products, Anesthesia & Critical Care products, and Renal Care Products. · Experience speaking and presenting to clinical profiles, dialysis nurses, other health care practitioners. · Proven ability to drive success in an entrepreneurial organization, working with different internal and external/customer cultures. · Proven drive, proactivity, and willingness to succeed in an entrepreneurial organization. · Proven analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches. · Proven strengths in multi-tasking and project management. · Excellent communication (verbal and written) and interpersonal skills.

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