Freight Forwarding Content Specialist

7 days ago

Sorsogon, Bicol, Philippines beBeeSpecialist Full time $45,000 - $65,000
Freight Forwarding Content Specialist

We are transforming the logistics industry by harnessing artificial intelligence and data processing to streamline intricate processes. We collaborate with leading logistics businesses worldwide, enhancing transparency and improving supply chain efficiency.


About the Role

As a Freight Forwarding Content Specialist, you will manage the social media presence of our freight forwarding client. You will create and publish high-quality content to strengthen brand positioning, attract new customers, and support sales objectives.

This role requires creativity, industry awareness, and an understanding of how to make complex logistics services accessible and engaging to potential clients.

Key Responsibilities
  • Develop a social media strategy aligned with the company's brand and sales objectives.
  • Build a content calendar focused on client acquisition, thought leadership, and brand trust.
  • Identify the right channels (LinkedIn, Facebook, Instagram, Twitter).
Content Creation & Execution
  • Create and post engaging social content: industry updates, service highlights, case studies, client testimonials, infographics, and videos.
  • Translate logistics expertise into easy-to-digest posts for potential clients.
  • Use storytelling to highlight the company's success, client wins, and service reliability.
Engagement & Community Management
  • Actively engage with followers, prospective clients, and industry leaders online.
  • Monitor mentions, comments, and direct inquiries; ensure timely responses.
  • Participate in logistics-related conversations to improve brand visibility.
Analytics & Optimization
  • Track performance across platforms: impressions, engagement, reach, and conversions.
  • Provide monthly reports to the client's leadership on campaign performance.
  • Optimize posting schedule, formats, and messaging based on analytics.
Qualifications
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2+ years of social media experience.
  • Logistics or supply chain knowledge highly desirable.
  • Proficiency in tools such as LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
  • Excellent copywriting and visual storytelling skills.
  • Strong organizational skills and ability to manage multiple content streams.

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