
Social Media Marketing Executive
1 day ago
We are seeking a skilled Social Media Marketing Professional to manage our client's entire social media presence. The ideal candidate will create, curate, and publish high-quality content to strengthen brand positioning, attract new clients, and support sales goals.
About the Role- This role requires creativity, industry awareness, and an understanding of how to make complex services accessible and engaging to potential customers.
- Develop a comprehensive social media strategy aligned with the company's objectives.
- Create a content calendar focused on client acquisition, thought leadership, and brand trust.
- Identify the most effective channels for engagement (LinkedIn, Facebook, Instagram, Twitter).
- Produce and post engaging social content: industry updates, service highlights, case studies, testimonials, infographics, and videos.
- Translate technical expertise into easy-to-understand posts for potential clients.
- Use storytelling to showcase the company's success and service reliability.
- Actively engage with followers, prospective clients, and industry leaders online.
- Maintain timely responses to mentions, comments, and direct inquiries.
- Participate in logistics-related conversations to improve brand visibility.
- Monitor performance across platforms: impressions, engagement, reach, and conversions.
- Provide regular reports on campaign effectiveness.
- Optimize posting schedules, formats, and messaging based on analytics.
- Bachelor's degree in Marketing or Communications.
- At least 2 years of experience in social media marketing (B2B preferred).
- Familiarity with freight forwarding, logistics, or supply chain operations is advantageous.
- Proficiency in tools like LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
- Strong copywriting and visual storytelling skills.
- Excellent organizational abilities and capacity to manage multiple content streams.
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