Player Engagement Strategist

1 day ago

Cavite City, Calabarzon, Philippines beBeeRetention Full time $21,600 - $27,600

Experience has shown that a dynamic and forward-thinking Customer Relationship Management expert is crucial to the success of our Social Casino project. This pioneering platform aims to set new standards in the sweepstakes and online casino space.

Job Overview

We are seeking a driven and data-driven professional with 2-3 years of hands-on experience in the Casino, Sportsbook, or Sweepstakes industry.

The ideal candidate will play a key role in shaping player engagement through strategic retention campaigns, personalized communications, and loyalty initiatives.

This is an excellent opportunity to grow within a dynamic remote-first company where your insights and creativity directly impact business success.

Responsibilities
  • Develop and execute pre-launch and post-launch CRM strategies to drive player engagement and reduce churn.
  • Define key retention KPIs and build tailored plans across player segments.
  • Create structured campaign roadmaps for product launch and growth phases.
Campaign Management
  • Plan, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
  • Implement loyalty programs, reactivation efforts, and seasonal promotions.
  • Collaborate with creative and marketing teams to deliver compelling campaign assets.
Data & Insights
  • Analyze player behavior and campaign results to improve performance.
  • Use insights to personalize messaging and offers across lifecycle stages.
  • Monitor and report on key metrics such as LTV, retention, engagement, and churn.
  • Work closely with product, marketing, analytics, and support teams to ensure CRM efforts are aligned with business goals.
  • Contribute feedback on user experience and product features from a retention standpoint.
Requirements
  • 2-3 years in a CRM, user retention, or marketing role within the Casino / Sportsbook / Sweepstakes space.
  • Proven ability to plan and execute lifecycle campaigns that increase player engagement and retention.
Skills
  • Proficient in CRM tools and marketing automation platforms.
  • Familiar with A/B testing, segmentation, and campaign performance tracking.
  • Comfortable with data platforms like Tableau, Power BI, or similar.
What We Offer
  • Competitive salary & performance incentives.
  • Fully remote work & flexible hours.
  • Opportunities for professional growth.
  • Work with a passionate team shaping iGaming's future.

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