Digital Search Optimization Strategist

2 days ago

Calamba, Calabarzon, Philippines beBeeSearchEngineOptimizer Full time $90,000 - $120,000
SEO Manager Job Description

We are seeking an experienced SEO Manager with a strong background in the iGaming industry to lead our search engine optimization initiatives across multiple projects. This role requires a strategic thinker who can drive organic growth while managing complex, multi-site SEO campaigns in a highly competitive and regulated environment.

Key Responsibilities:
  • Develop and execute comprehensive SEO strategies for multiple I-gaming brands and projects simultaneously.
  • Conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals.
  • Optimize website architecture, content, and technical elements to improve search rankings.
  • Monitor and analyze SEO performance metrics, providing regular reports and actionable insights.
Leadership & Project Management
  • Coordinate cross-functional collaboration with development, content, and marketing teams.
  • Manage multiple concurrent SEO projects, ensuring timely delivery and quality standards.
  • Allocate resources effectively across different projects.
I-Gaming Expertise
  • Navigate complex regulatory requirements and compliance considerations across different jurisdictions.
  • Understand geo-targeting strategies for various markets and licensing restrictions.
  • Develop content strategies that balance user engagement with responsible gaming messaging.
Technical SEO & Analytics
  • Perform comprehensive technical SEO audits and implement improvements.
  • Collaborate with development teams on website performance optimization.
  • Set up and maintain tracking systems using Google Analytics, Search Console, and specialized SEO tools.
Requirements
Experience Requirements:
  • Minimum 3+ years in managerial or senior leadership positions in SEO or digital marketing.
  • Proven experience in the I-gaming industry (online casino, sports betting, or related gaming verticals).
  • Demonstrated success managing multiple SEO projects simultaneously.
  • Track record of achieving measurable organic traffic growth and ranking improvements.
Technical Skills:
  • Advanced knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.).
  • Proficiency in Google Analytics, Google Search Console,
  • Understanding of HTML, CSS, and basic JavaScript for SEO implementation.
  • Experience with content management systems and SEO plugins.
Industry Knowledge:
  • Deep understanding of I-gaming regulations and compliance requirements.
  • Knowledge of affiliate marketing dynamics in the gaming industry.
  • Awareness of responsible gaming practices and their impact on content strategy.

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