Digital Advertising Specialist

22 hours ago

Caloocan City, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱900,000 - ₱1,200,000
Key Role Summary

We are seeking a seasoned digital advertising professional to lead our Media Team and drive outstanding media results against accounts of medium to high complexity.

Responsibilities
  • Campaign Setup Tasks:
    • Configure campaigns on the platform, including setting up budgets, targets, creatives, and run dates
    • Validate budgets against allocated funds
    • Install and configure pixels to track events and create remarketing audiences
    • Collaborate with the client integrations team to ensure proper event configuration
    • Ensure campaigns are properly configured to deliver against campaign goals
  • Campaign Optimization Tasks:
    • Monitor ongoing performance to identify areas of opportunity
    • Adjust campaigns based on learnings to elevate performance: identify new audiences, refine objective-based strategies, adjust ad formats, etc.
    • Track spending to ensure pace aligns with campaign goals and adjust as needed
  • Campaign Reporting Tasks:
    • Deliver reporting at agreed-upon intervals to demonstrate campaign outcomes
    • Demonstrate depth of knowledge in how media metrics support business goals and objectives
    • Communicate campaign insights and recommendations to elevate the discussion around media with clients
    • Document key information about accounts and setups and ensure accuracy and updates
Qualifications
  • Bachelor's degree in Business, Communications, Marketing or commensurate experience
  • 3-5 years of experience in marketing roles
  • 2 or more years of experience in digital advertising platforms
  • Familiarity with recruitment marketing and/or talent attraction a huge plus
  • Intermediate level of knowledge of digital advertising platforms and technology
  • Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.
  • Extremely detail-oriented and able to manage multiple projects concurrently

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