Content Marketing Lead

3 days ago

Manila, National Capital Region, Philippines beBeeDigital Full time $60,000 - $80,000
Job Description

This is a critical role that involves leading online content, elevating digital presence, and driving measurable growth across platforms.

Key Responsibilities:
  • Develop and manage all content across digital platforms including copy, imagery, video, voice, editing, uploading, and reporting.
  • Create compelling, trend-driven content reflecting the brand and resonating with the target audience.
  • Monitor media, social, and pop culture for trending stories relevant to our community.
  • Drive traffic and engagement using SEO, SEM, email marketing, affiliates, and social strategies.
  • Optimise the online customer journey to increase conversion through content and personalisation.
  • Conduct in-depth traffic analysis and research to uncover new opportunities for content growth beyond search.
  • Collaborate with stakeholders including industry experts and business partners.
  • Manage the site during promotional and seasonal campaigns ensuring content is on-brand and timely.
Requirements:
  • 3+ years' experience in a similar role within a digital company.
  • Strong understanding of customer journeys and community building.
  • Proven experience across Facebook, Instagram, YouTube, TikTok, Pinterest, and emerging platforms with tailored strategies.
  • Expert knowledge of digital and social organic search, Google Ads, affiliates, and display.
  • Understanding of omni-channel environments (website, CRM, social, advertising).
  • Strong analytical skills and experience with Google Analytics (essential).
  • Demonstrated success in driving online traffic that converts into community growth and sales.
  • Proactive, creative, and results-driven with strong attention to detail.
  • Ability to think outside the box and deliver innovative solutions.
  • Confident communicator with experience working across teams and with external stakeholders.

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