Advanced Digital Marketing Specialist

1 week ago

Mandaluyong City, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱3,500,000 - ₱5,000,000
Job Description">

We are seeking an experienced Senior PPC and AI Marketing Analyst to lead our paid media campaigns and leverage AI-driven marketing strategies. This role will involve managing multi-channel paid search campaigns, driving automation, and using AI tools to maximize marketing efficiency and return on investment (ROI). The ideal candidate will collaborate with the digital marketing team and key stakeholders to ensure all campaigns align with the company's business goals and growth strategies.

  • Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media platforms
  • Testing ad copy, targeting, and bidding strategies; adjusting campaigns to improve ROI, CPC, and CPA
  • Developing and implementing strategies for budget allocation and bid management
  • Setting up and testing campaigns on emerging advertising platforms
  • Streamlining marketing and sales processes using AI tools
  • Automating data enrichment, lead qualification, and distribution to improve response times
  • Testing and applying AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization
  • Using tools like Google Analytics and SEMrush to track performance and generate actionable insights
  • Collaborating with SEO, content, social media, design, and development teams to ensure a cohesive strategy
  • Staying updated with the latest PPC and AI marketing trends, continuously experimenting with new tools and strategies
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