
Digital Marketing Specialist
1 day ago
As a Digital Marketing Strategist, you will manage and optimize online advertising campaigns to drive traffic, increase conversions, and maximize return on investment. You will work closely with stakeholders to develop effective marketing strategies.
We are seeking an experienced professional who can analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
The ideal candidate will have prior experience in digital marketing and a strong understanding of search engine optimization (SEO) and pay-per-click (PPC) advertising.
Key Responsibilities- Auditing existing campaigns to identify areas for improvement.
- Creating, managing, and optimizing online advertising campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
- Conducting audience and keyword research, configuring conversion tracking, and enhancing landing page performance.
- Bachelor's degree in Marketing, Advertising, or a related field.
- Analytical mindset and ability to interpret campaign data to drive results.
- Prior experience as a Digital Marketing Specialist or similar role.
- Strong knowledge of digital marketing platforms (Google Ads, Bing Ads, etc.).
- Proficiency in managing and optimizing online advertising campaigns.
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