Digital Advertising Specialist

1 day ago

Cabuyao, Calabarzon, Philippines beBeeMarketing Full time ₱1,500,000 - ₱2,000,000

Job Title: Media Buyer

Location: Remote

Job Type: Full-Time

Role Overview:

We are seeking a skilled Media Buyer to plan, negotiate and purchase optimal media space to maximize advertising spend. You will have a strong analytical mindset and be adept at tracking and optimizing campaigns to achieve the best possible results.

Key Responsibilities:

  • Media Strategy Development: Develop comprehensive media buying strategies that align with client objectives and target audience insights.
  • Campaign Management: Oversee the full cycle of media buying campaigns, from planning and implementation to monitoring and reporting.
  • Advertising Optimization: Manage and optimize media budgets to ensure efficient spending, maximizing ROI across all platforms.
  • Negotiation & Vendor Relations: Negotiate media rates and placement with vendors and build strong relationships with media partners.
  • Performance Analysis: Monitor campaign performance, analyze data, and generate reports to identify trends and insights for optimization.
  • Collaboration: Work closely with creative, analytics, and account management teams to ensure cohesive messaging and strategies across all platforms.
  • Industry Knowledge: Stay updated on industry trends, new digital platforms, and innovative media buying techniques.
  • Proven experience as a Media Buyer with a successful track record in managing digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, etc.).
  • Strong analytical skills and experience with data analysis and reporting tools.
  • Excellent negotiation and communication skills, with the ability to build and maintain relationships with media partners.
  • In-depth knowledge of media buying best practices and budgeting.
  • Experience in a fast-paced agency environment is preferred.
  • Ability to work independently and manage multiple projects efficiently.
  • Proficiency in digital marketing tools and software (e.g., Google Analytics, Ad Manager, etc.).

Preferred Qualifications:

  • Prior experience in a digital marketing agency setting.
  • Familiarity with emerging media trends and platforms.
  • Strong understanding of A/B testing methodologies and optimization strategies.

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