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2 days ago
A performance marketing specialist is needed to lead impactful paid advertising campaigns and drive real results.
Key responsibilities include:
- Developing and executing paid advertising strategies across Google, Meta, and other platforms.
- Managing large advertising budgets to maximise ROI and minimising cost per acquisition.
- Setting up, monitoring, and optimising conversion tracking for accurate attribution and data-driven decisions.
- Performing A/B testing on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
- Collaborating with the team to implement conversion rate optimisation (CRO) strategies that focus on enhancing paid ad performance.
- Providing insights and recommendations based on data analytics and attribution modelling.
- Staying updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
- Minimum 5 years of experience in managing large ad budgets on Google Ads and Meta Ads.
- Proven track record of driving high ROI paid campaigns.
- Expertise in performance tracking, analytics tools, and data-driven decision-making.
- Strong experience with A/B testing for paid ads.
- Solid understanding of conversion rate optimisation (CRO) strategies related to ads.
- Familiarity with data attribution models and performance measurement frameworks.
- Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
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