Senior Digital Marketing Manager

2 days ago

General Santos, Soccsksargen, Philippines beBeeIgaming Full time ₱54,000 - ₱72,000
Job Overview

We are seeking a seasoned Search Engine Optimization (SEO) professional to lead our search engine optimization initiatives across multiple projects in the iGaming industry. This role requires a strategic thinker who can drive organic growth while managing complex, multi-site SEO campaigns in a highly competitive and regulated environment.

Key Responsibilities:
  • Develop and execute comprehensive SEO strategies for multiple I-gaming brands and projects simultaneously.
  • Conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals.
  • Optimize website architecture, content, and technical elements to improve search rankings.
  • Monitor and analyze SEO performance metrics, providing regular reports and actionable insights.
  • Stay current with search engine algorithm updates and industry best practices.
    • Team Leadership & Project Management
      • Coordinate cross-functional collaboration with development, content, and marketing teams.
      • Manage multiple concurrent SEO projects, ensuring timely delivery and quality standards.
      • Allocate resources effectively across different projects.
      • Establish and maintain SEO workflows, processes, and documentation.
        • I-Gaming Expertise
          • Navigate complex regulatory requirements and compliance considerations across different jurisdictions.
          • Understand geo-targeting strategies for various markets and licensing restrictions.
          • Develop content strategies that balance user engagement with responsible gaming messaging.
          • Implement SEO tactics suitable for high-competition gaming keywords and affiliate marketing.
            • Technical SEO & Analytics
              • Perform comprehensive technical SEO audits and implement improvements.
              • Collaborate with development teams on website performance optimization.
              • Set up and maintain tracking systems using Google Analytics, Search Console, and specialized SEO tools.
              • Analyze user behavior data to inform SEO and content strategies.

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