Digital Marketing Specialist

14 hours ago

General Santos, Soccsksargen, Philippines beBeeDigitalMarketing Full time $5,300 - $7,900

We are seeking an experienced Digital Marketing Specialist to enhance our online presence and improve search engine rankings. The ideal candidate will have a proven track record in managing digital marketing strategies to drive website traffic and increase customer engagement.

  • Main Responsibilities:
  • Develop, implement, and manage effective digital marketing strategies to improve organic search rankings and visibility
  • Optimize website content, meta tags, images, and URLs following best practices
  • Conduct keyword research and analysis to target relevant search terms
  • Monitor website traffic and performance using analytics tools and create actionable reports
  • Enhance Google Business Profiles, including updates to business information, reviews management, and location tagging
  • Implement local SEO strategies to enhance regional visibility and attract local customers
  • Stay up-to-date with digital marketing trends, search engine algorithm changes, and new tools
  • Collaborate with content creators to align digital marketing strategies with content marketing initiatives
  • Handle digital marketing audits to ensure compliance with search engine guidelines and maximize effectiveness
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field (preferred but not required)
  • Proven experience as a Digital Marketing Specialist or similar role
  • Demonstrable expertise in Google Business Profile optimization and management
  • Proficiency with digital marketing tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
  • Knowledge of web development basics, including HTML, CSS, and JavaScript, for digital marketing implementation
  • Strong analytical skills to interpret data and drive strategic decisions
  • Excellent communication and collaboration skills
  • Certification in digital marketing is a plus (e.g., HubSpot, Google Analytics Certified)
Desired Skills:
  • Familiarity with local SEO techniques and strategies
  • Ability to manage multiple projects efficiently and meet deadlines
  • Creative problem-solving and critical thinking skills

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