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Branding and Advertising Specialist

2 weeks ago

Taguig, National Capital Region, Philippines Playmate Leisure Solutions Corp. Full time

The ideal candidate for this role is a skilled Branding and Advertising Specialist with expertise in social media advertising and live streaming initiatives.

This person will be responsible for overseeing ad campaigns, monitoring live streams, and collaborating with various teams to enhance campaign effectiveness across platforms like YouTube and TikTok.

Responsibilities:
  • Livestream Ad Campaign Development: Develop, manage, and optimize live stream ad campaigns across YouTube and TikTok, tailoring each to specific audience segments and objectives.
  • Campaign Configuration: Set up and configure ad campaigns and live streams, ensuring all live content aligns with brand and quality standards and meets performance goals.
  • Platform Engagement Strategies: Design and implement strategies to enhance live platform engagement and viewer retention across social channels, assessing metrics to refine and improve results.
  • Equipment Setup and Monitoring: Set up, test, and monitor live streaming equipment and live rooms to ensure smooth, high-quality broadcasts, and troubleshoot any technical issues as they arise.
  • Team Collaboration: Work closely with creative, production, and marketing teams to align live content, ad placements, and promotional activities with company objectives.
  • Performance Reporting: Track and analyze ad performance data, generate reports, and provide actionable insights to improve campaign efficiency and meet KPIs.
  • Content Updates: Update and manage live stream content, promotions, and ad campaigns to maintain an active and engaging brand presence on social media platforms.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Proficiency in social media advertising platforms, especially YouTube and TikTok Ads Manager.
  • Demonstrated knowledge of live streaming technology, specifically OBS (Open Broadcaster Software) or similar.
  • Strong understanding of social media campaign management and performance metrics.
  • Excellent typing, comprehension, and data analysis skills for ad performance evaluation.
  • At least 2-3 years of hands-on experience in social media advertising or brand marketing.
  • Strong organizational and multitasking abilities, with an eye for detail and quality.