Digital Advertising Specialist
4 days ago
Ayuda Business Management Solutions Inc. is seeking a skilled Media Buyer to join our team. The ideal candidate will have a strong understanding of marketing principles and the ability to analyze and interpret market analytics. As a media buyer, you will be responsible for sourcing and purchasing advertising space for our clients. If you are passionate about digital advertising and have a proven track record in media buying, we encourage you to apply.
Main Activities and Responsibilities:
1. Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
2. Develop advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
3. Sourcing and presenting audience data and advertising proposals to clients for feedback.
4. Coordinating and overseeing the development and launch of campaigns.
5. Negotiating with advertising sales agents to ensure cost-effective deal structures.
6. Managing budgets and monitoring campaign costs and ROI metrics.
7. Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates.
8. Building and maintaining a network of advertising agents and broadcasting networks.
9. Monitoring audience and media trends, practices, and new technologies.
Qualifications and Typical Experience:
- Bachelor's degree in Marketing, Industrial field or equivalent work experience.
- At least 4+ years experience in media buying.
- Strong project performance marketing skills.
- Analytical abilities.
- Data management and Microsoft Excel skills.
- Practical experience with content management systems, Google Analytics, and project management software.
- Understanding and knowledge of SEM best practices.
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