Strategic Advertising Specialist

4 days ago


Taguig, National Capital Region, Philippines Ayuda Business Management solution Inc Full time

Job Description:

Ayuda Business Management Solution Inc is seeking an experienced Media Buyer to join our team. The ideal candidate will have a strong understanding of marketing principles and the ability to analyze market analytics to determine the optimal medium and placement for marketing campaigns.

Main Responsibilities:

  • Conduct market research to define target audiences and campaign requirements
  • Develop advertising strategies and campaigns with marketing teams
  • Sourcing and presenting audience data and advertising proposals to clients
  • Negotiating with advertising sales agents to secure cost-effective deals
  • Managing budgets and monitoring campaign costs and ROI metrics
  • Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates

Requirements:

  • Bachelor's degree in Marketing or equivalent work experience
  • At least 4+ years experience in media buying
  • Strong analytical and project performance skills
  • Experience with content management systems, Google Analytics, and project management software
  • Knowledge of SEM best practices


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