Strategic Advertising Specialist
4 days ago
Job Description:
Ayuda Business Management Solution Inc is seeking an experienced Media Buyer to join our team. The ideal candidate will have a strong understanding of marketing principles and the ability to analyze market analytics to determine the optimal medium and placement for marketing campaigns.
Main Responsibilities:
- Conduct market research to define target audiences and campaign requirements
- Develop advertising strategies and campaigns with marketing teams
- Sourcing and presenting audience data and advertising proposals to clients
- Negotiating with advertising sales agents to secure cost-effective deals
- Managing budgets and monitoring campaign costs and ROI metrics
- Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates
Requirements:
- Bachelor's degree in Marketing or equivalent work experience
- At least 4+ years experience in media buying
- Strong analytical and project performance skills
- Experience with content management systems, Google Analytics, and project management software
- Knowledge of SEM best practices
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