Luzon Territory Marketing Director

2 days ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time ₱3,500,000 - ₱4,500,000
Job Summary

We are seeking an experienced professional to lead our regional marketing efforts in Luzon, driving revenue growth and developing strategic programs to expand our brand presence.

Key Responsibilities
  • Revenue Growth: Develop and execute acquisition and usage programs to drive revenue growth in the region.
  • Market Expansion: Identify untapped markets and recommend expansion areas for brand development.
  • Program Development: Design and implement programs aligned with the brand value proposition, ensuring effective execution and efficient resource allocation.
  • Consumer Insights: Determine region-specific consumer insights and manage idea generation processes to inform business strategies.
  • Collaboration: Work closely with sales teams to develop critical capabilities and customer experience requirements.
Performance Metrics
  • Lead and evaluate the total Luzon regional business strategy and program development.
  • Drive execution of broadband business strategies to acquire new customers.
  • Ensure alignment of regional programs and strategies with the brand proposition.
Territory Execution
  • Translate brand position into regional insights and develop territory programs.
  • Manage brand equity and imagery of products to ensure cut-through and relevance of messaging.
Regional Analysis
  • Drive regional dashboarding, brand health tracking, and deep dive analysis to determine key action plans.
  • Facilitate customer insights and global trends specific to the region.
Talent Development
  • Develop personal training plans to further brand skills.
  • Develop Regional Lifecycles Managers for brand upskilling.

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